Yamaha i Hero Motors col·laboren per entrar al mercat de la tracció a les rodes

Segons informes de mitjans estrangers, Yamaha i Hero Motors invertiran 2,5 milions d'euros (2,9 milions de dòlars EUA) per constituir una empresa conjunta per fabricar rodes motrius per a bicicletes elèctriques. La cooperació s'establirà formalment a finals de novembre, i Hero tindrà el 90 per cent de les accions.

Hero Motors owns Hero Cycles, India's largest bicycle manufacturer. The unnamed company will be located in the Ludhiana district of Punjab, India.

According to Yamaha's announcement, wheel hub drives account for about half of the European electric bicycle market. The company said that as demand for these drive units is expected to increase, Yamaha seeks to reach an agreement with Hero to expand its product portfolio beyond mid-drive motors. Yamaha currently offers proprietary central-mounted drive units.